Alter Ego Sara

Alter Ego Products

Alter Ego Italy is a company founded in 1988 by Gianni and Federico Pegorin. They just recently celebrated “30 Years of Beauty” by hosting a 3-day event for clients and salons in the Isle of Malta. The company is founded on 3 traditional Italian values: passion for quality, attention to detail, and love for beauty. Their mission is to “inspire creativity through exceptional ongoing education, innovative tools and products of the highest performance to advance the development and success of salon professional’s worldwide”.

TechnoFruit Color is an Italian hair color line from Alter Ego. This permanent hair color cream is PPD-free and enriched with Garcinia Mangosteen to ensure effective color results without the risk of allergic reaction. TechnoFruit Color is a Keratin Delivery System that strengthens hair from the inside and provides 3 major benefits: maximum color hold, brilliance, and anti-aging action. Cotton oil and honey are active ingredients that soften, nourish, and seal your hair from the outside to smooth it and protect against external damage.